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CREATIVE DIRECTOR
ABOUT
Ten Years. No Wasted Sentences. No GPT Gibberish.
I'm Vrinda Varnekar. I think, plan, and write for brands who'd rather sound like themselves than sound impressive or "cool".
Ten years of campaigns, scripts, and strategy — some of it has won awards at D&AD, Gerety London, and Kyoorius, which is nice, but mostly I just try not to waste anyone's time, including yours right now.
CREATIVE STRATEGY
Positioning and messaging, based on real world insights, not "just something AI suggested."
COPYWRITING
Copy for websites, social media, performance ads and more...written the way a person actually talks.
SCRIPTWRITING
TVC and digital film scripts. Built to be watched, not skipped.This is honestly my one true love.
ADVERTISING CAMPAIGNS
Full campaign concepts, multi-channel, built on one idea instead of five half-ideas.
BRANDING
Brand names, positioning, taglines that don't need a paragraph to explain themselves.
PITCH SUPPORT
End-to-end management, strategy and copy for new business pitches. I've run enough of these to know what actually works.
SERVICES
10 YEARS HAS TAUGHT ME A LOT.
SERVICES (WHAT THE LAST 10 YEARS HAVE MADE ME GOOD AT!)
Creative Strat
Positioning and messaging, based on real world insights, not "just something AI suggested."
Copywriting
Copy for websites, social media, performance ads and more...written the way a person actually talks.
Scriptwriting
TVC and digital film scripts. Built to be watched, not skipped.This is honestly my one true love.
Advertising Campaigns
Full campaign concepts, multi-channel, built on one idea instead of five half-ideas.
Branding
Brand names, positioning, taglines that don't need a paragraph to explain themselves.
Pitch Support
End-to-end management, creative strategy, copy and presentation for new business pitches. I've run enough of these to know what actually works.
All thanks to these places, tbh.
May 2016- June 2017
Saw the glamour of advertising first-hand, but didn't get to do much. It's a giant
when you're a kid.
June 2017- Dec 2018
Joined here to learn everything about everything. That was great, because
in a smaller set-up you just have to figure it out.
March 2019- April 2021
I did some of my best work here. All the awards, all the glory,
it was all thanks to being here.
April 2021- Feb 2023
My first brand-side role! Man, was I excited.
It wasn't as hustle-culture driven like the agencies I had been in,
but I got to shape the brand's voice and really shake it up.
Feb 2023- June 2023
I did some nice work here but the decision to join here was a mistake.
Left before it was too late.
May 2024- July 2026
I was freelancing for a year before a consulting opportunity came up with these guys.
It went well, and I was asked to join full-time.
I mainly did new business pitches here, along with learning all about creative tech and AI.
Oh, I also won the "Gamechanger of the Year" award :)
MANY CLIENTS, MANY SURPRISES, MANY AWARDS
BEING LAUDED IS KINDA NICE.
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TESTIMONIALS
KUCH TOH LOG KAHENGE...
WHAT PEOPLE SAY
I highly recommend Vrinda for any copyrighting endeavours. Having had the privilege to work closely with her for a long period of time, I can attest to her incredible creativity, attention to detail and unwavering dedication to always produce high-quality content! Beyond these skills, she’s a true team player and a pleasure to collaborate with.
ANERI PATEL
DESIGN DIRECTOR
Vrinda is one of those rare breed of people who can solve a client's business problem, and write something that touches your heart strings. A perfect mix of strategy and creativity, everything she does is thought out sharply and fleshed out perfectly. If it's sorting out your social calendar and influencer plans, to PR, or creating an award-winning campaign - anything your brand needs, Vrinda has the answer.
HEEMUHN MAJOR
HUSBAND AND CD
She has forcibly opened up an Instagram account for me and I don't like to admit it but it's doing kinda well.
BEN MAJOR
DOG